Qualitative research is an inductive approach, and its objective is to get a deep understanding of a person's or group's experience. It is data that is usually not in the form of numbers. Qualitative research asks broad questions and collects word data from participants (the data is usually not in the form of numbers).
Quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical, or computational techniques. Quantitative data is any data that is in numerical form such as statistics, percentages, etc. . The findings are supposed to yield an unbiased result